Your Underwear is Failing You
After 10 years building e-commerce for big brands, we noticed something odd: executives earning seven figures who obsessed over every detail had completely surrendered when it came to underwear. That's why we're launching on Kickstarter — to go directly to men who demand better.
That €80 premium brand?
It's made from the same cotton as a €15 supermarket pack—just with fancier marketing.
The synthetic "moisture-wicking" blend?
That's plastic against your skin for 16 hours a day.
The rolled waistband during your board meeting?
That's not normal wear—that's corner-cutting.
